Create Your Website: A Guide
It’s finally time to build a website for your business. What an exciting time – that can also feel incredibly overwhelming.
Whether you plan to DIY your website or hire a designer, getting organized before you embark on this project will save you lots of time and frustration.
This Website Preparation Guide will walk you through the process. Get a better understanding of what kind of assets you will need to create and gather to bring your dream website to fruition.
The Website Preparation Guide will cover:
Step 1: Understanding the purpose of your website
Step 2: Creating the text content for your website
Step 3: Gathering the visuals for your website
Step 4: Deciding if you want to do it yourself or hire a designer
Ready? Let’s start with Step 1: Website Purpose.
Step 1: Know Your Website Purpose
Knowing the purpose of your website will help define the overall scope of your project, whether you intend to create the website yourself or work with a designer. You’ll discover what types of technologies will be integrated with your website to provide all the functionality you require.
There are three basic types of websites based on website purpose. The complexity of your project, and consequently the tools and support you need, are dictated by your website purpose.
3 Types of Websites
1 | Informational
An informational website is the most simple of the three types. Informational websites act as a place for people to go to get basic information, such as location, operational hours or a menu.
There's not much interaction with your audience on an informational site; you may be using social media to share updates and events rather than making updates to your website.
Informational websites are often used by businesses such as restaurants and local stores, where the bulk of the business happens in person.
2 | Audience Building
Audience building websites are probably the most popular.
These types of websites are commonly used to build a relationship with a prospective client by sharing valuable information. Most audience building websites take advantage of blogging to attract an audience.
Most of these sites make use of a subscriber form to collect email addresses.
Later, this email list can be used for marketing services and products that are sold at another location, such as an Etsy shop, Teachable, or through a direct invoicing system.
3 | Ecommerce/Selling from Site
An ecommerce website is the most complex of the three types. Products or services are sold directly from the site through the use of a shopping cart.
You'll have to capture payment information, a shipping address and keep a product inventory.
In addition, many ecommerce sites also collect email addresses for future marketing campaigns.
What type of website do you need?
Knowing which type of website you need will help you decide how to design your website (or be a great starting point for your designer to give you a quote).
Have you determined what type of website you'll need?
Ready for step 2 writing the text for your website? Let's go!