There are a lot of books about starting a business. With technology and marketing changing so quickly, there is always a new aspect of small business or entrepreneurship to read about.
I've read many business books over the years - but these are the five that contain information and tactics I've actually implemented into my business. These are the books I refer back to over and over again.
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5 Books That Changes My Business
Social media, when used correctly, has the potential to promote your small business in a big way. There is no shortage of "experts," "gurus," and "rockstars" providing advice on how to grow your audience using social media.
What I love about this book by Gary Vaynerchuk is his awareness around needing to know the ins and outs of each social media platform you use. For example, a graphic you post on Facebook is not always appropriate for Instagram. Nobody likes a spammer, and this book will make sure you are using each social account correctly.
Resistance. We all run into it.
I can't even begin to tell you how many products I've taken to 90% finished and then not completed. Is it the fear of "putting myself out there?" The fear of success? Shiny object syndrome?
Steven Pressfield will provide you with the pep talk you need to have with yourself in order to keep moving forward.
Similar to the inner resistance dialogue, I am always struggling with self promotion. Austin Kleon's book shares why it is important for you to share your work and how to do it.
The best nugget I took away from this book: "Share Something Small Every Day."
Have you ever found yourself doing a work task without even knowing why? This book by Greg McKeown is for you. Essentialism explores being more selective in what we do.
Instead of crossing items off your to do list, shorten the whole list. Love it.
This is the most "woo woo" book on the list, but I am a huge Denise Duffield-Thomas fan, and it truly has changed my money and business mindset. Not all of this book is directly related to business, but there are discussions about topics such as how to raise your prices and how to set income goals.